Everything you need to know to create a business profile on Google

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Running a business today requires a lot of creativity and the ability to adapt to changes according to market trends. It is no longer enough to open a shop, offer a product and buy a point of sale system to pay. Running a business goes much further, as customers today look for places that offer them greater comfort, security and ensure a satisfying shopping experience,

In view of this, you should use all possible marketing tools. Whether your business operates traditionally or online, you should consider setting up a business profile on GoogleSince this search engine has proven to be very efficient at auditing, capturing the majority of web traffic over 90% of the share of market,

So, in this post, we will share all the relevant information you need to create your business profile on Google and successfully showcase your business online.

What is Google Business Profile?

formerly known as google my businessCompany Profile or Google Business Profile is a free tool created by the same Google company, which allows companies and businesses of any size to increase their visibility in search engines.

This tool allows users to find information of interest about the business they are looking for such as telephone number, physical address of the store, website URL, opening hours, services offered and other pertinent information.

Although many people think that the Google My Business service can only be used by companies that have a physical location, the reality is that any company can register with this tool and be shown in Google’s local results. AND.

However, only businesses that have a physical location will appear in the Google Maps section with a map symbol. As for businesses that only operate online, they will appear in the list on the left side of the screen.

How to create a company profile on Google?

Creating a business profile on Google is easier than you might think, so we’re going to take a step-by-step look at what you need to do to get your business listing and start using the tool.

Step 1: Enter your Business Profile on Google

The first thing you need to do to access the Google Company Profile section is type the phrase “google my business” and click on the official Google link. Once inside the platform, you will need to log in with your Gmail account to create your new company file.

Step 2: Create a business profile

After starting the session, you will have to proceed to create your profile by filling in the data that Google marks for you, such as your company name, address and this social class to which it corresponds. Keep in mind that the business categories that appear available are those offered by Google, so you’ll need to choose the one that best suits your area. Once you’ve selected a main business category, you’ll need to add additional categories to complement your business information.

Once this is done, you will continue to add your business address, this will only happen if you have a physical store. If not, you’ll need to indicate which areas you serve, enter a business phone number, website URL, and more.

Finally, you need to verify your company profile. By now, you should know that there are several ways to verify your business profile, however, the most common method is usually through mail verification.

Once you’ve entered your details, Google will send you an email, which will include a code you’ll need to enter to verify your company. Please note that this method may take 10-15 days.

Step 3: Customize your company profile to share all the information you need with your customers

Once you’ve created your company profile on Google, you need to integrate it with all the information you think your target audience might be interested in, including data such as a description of your business, opening hours and the types of products and services you offer. ,

Similarly, you can also add another section to personalize your company profile with other information that you deem appropriate.

What are the benefits of using Google My Business tools?

If used correctly this Google tool can provide many advantages to your company, let’s see below what its main advantages are:

Increase Visibility: Google Business Profile has the potential to improve your business’s visibility in the search engine, as it has a pretty high market share at over 90%. But not only that, it is also estimated that there are 63,000 searches per second on Google. Company geolocation: thanks to the Google My Business tool, it has become easier for users to find your company, thanks to the geolocation feature. This means that if a customer is looking for the type of products or services your brand offers, they are most likely to find you, as you will appear in Google Maps results. improve the image of your businessIt is clear that a company that has a good presence both online and offline has greater opportunities to generate more sales. And to contribute to this, Business Profile on Google not only provides better visibility on the internet but also improves the image of your business.

With a properly created and optimized commercial profile, good positioning on the web and solid management of social networks, your company will convey more confidence to your potential customers, as they will have the feeling of being in front of a professional shop. Also, they can verify the quality of the service by examining the reviews section of other consumers.

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