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Most Americans probably don’t go a day without using Google (NASDAQ: GOOGL) (or YouTube). With a US search engine market share of nearly 89% and just over 267 million US users, Google wants even more – this internet king is about to open a brick-and-mortar store in New York City. What exactly will there be? And why does Google do this?
Google as a reseller
If Apple and Samsung can have stores, Google wants one too. And like these other tech companies do with their stores, the Google Store will also sell hardware products. Shoppers will see the Google Pixel phone (yes, Google has a phone), its various Nest products for the home, and now Fitbit products as well (since Google completed the Fitbit acquisition in early 2021). As you’ve probably surmised, the Google Store probably won’t be the attraction like, say, the Apple Store.
Google’s shopping experience doesn’t seem like much fun at the moment. At a time when even the Centers for Disease Control and Prevention (CDC) have announced that fully vaccinated people can stop wearing masks and social distancing in stores, you’ll still need to do both if you decide to enter the Google Store. . Why? Because Google says so. (You still need to mask and social distance if you also visit the Apple Store.) If you’re determined to buy Google hardware products and don’t want to shop in-store or wait for delivery, you can order Google products online and pick them up in-store.
There is an advantage of shopping in the Google Store, which is that you can see how Google’s products and services can work together. This way, you can get the most out of the Google devices you already own or want to buy. And if you’re having trouble with a Google product, you can take it to the store for troubleshooting or installation help.
The Google Store will be located in Chelsea, at the corner of 15th Street and 9th Avenue, in the former Port Authority building, the same building that currently houses Google’s New York offices with its more than 11,000 New York employees. . The opening of the Google Store is scheduled for this summer.
The bottom line of Millionacres
This Google Store is an experiment for Google. Take off like the Apple Store did? Or will it falter and die like Microsoft stores did? This tech conglomerate, which operates under the parent company known as Alphabet, hopes to enter the hardware market.
Google says it’s looking for feedback. This could be an ideal time for investors to accept the company’s offer.
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