Dominos UK and Ireland enlist Apadmi for mobile app review – Retail Technology Innovation Hub

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Dominos UK and Ireland has launched a new app for Android and Apple users.

New features include light and dark mode views for added functionality, Google and Apple Pay integration, and a time-saving reorder feature.

Clive West, Dominos Group Digital Director, says: The app is the driving force behind our digital offering, with mobile sales growing 26.2% last year.

Now is the time to really take our mobile app to the next level, with our customers expecting a more personalized experience and unique ordering capabilities.

It has never been easier to order and collect your favorite pizzas from Dominos and we are proud to put our new and improved app in the hands of our loyal pizza fans.

The launch also introduces an in-car collection service, a feature designed to limit contact in response to the Covid-19 pandemic.

Dominos asked Apadmi to renew their app.

Matt Hunt, Apadmi’s Chief Client Officer, comments: Dominos is the fast food company of the future.

Their desire to incorporate digital at every stage of the customer journey and to truly push the boundaries of innovation through user experience and systems integration has resulted in a high-performance, customer-focused platform that truly reflects the their personalities.

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