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Ted Baker announced the second round of his branded audio content series, Conversations In Culture, hosted on the Clubhouse social networking app.
For the first session, resident host Abraxas Higgins will be joined by musician, actor, writer and presenter Jordan Stephens to discuss live music and make connections in the industry.
Each subsequent weekly session will see different creatives take the Clubhouse stage with Abraxas to exchange perspectives on different topics rooted in culture and fashion.
Ted Baker was the first fashion brand to get club status on Clubhouse earlier this year.
Its debut series, launched in March, attracted over 26,000 attendees; with guests including Greta Bellamacina and Kojey Radical (appearing in the MiB SS21 campaign), Akinola Davies, Charli Howard, Fraser T Smith, Ghetts, WEBB and Sherrie Silver.
The brand currently has a 2.3k Clubhouse following.
We see Clubhouse as an opportunity to experiment with new and innovative digital formats and develop our cultural capital, says Jennifer Roebuck, Chief Customer Officer of Ted Baker.
As a British heritage brand, we intend to use our voice to be part of the cultural conversation alongside diverse and engaging talent from across our industry and beyond.
The new series of Conversations In Culture will launch with a room at the Ted Baker Clubhouse on Wednesday, June 16 at 7:30 pm BST.
Each session will be re-released as a podcast series via Apple Podcast and Spotify shortly after the live discussion.
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