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Facebook is an advertising company at the end of the day, so it’s no surprise that its line of virtual reality headsets, including the Oculus Quest 2 and Oculus Rift S, may soon be hit with ads.
According to Cnet, Facebook is now testing VR ads within the Blaston game. Just like the billboard ads that people see at a football match, when they play Blaston, players will see ads from companies. It would also be possible to click on the ads to get more information.
At the moment, Blaston, made by Resolution Games, costs $ 10. It is unclear whether this new in-game advertising will reduce the price of the game or make it free-to-play.
“This is a key part of ensuring that we are building a self-sufficient platform that can support a variety of business models that unlock new types of content and audiences,” Facebook said in a blog post. “It also helps us continue to make innovative AR / VR hardware more accessible to more people.”
It was a move that some users have seen coming. Facebook already began testing ads within the Oculus mobile app earlier this year.
Facebook says it aims for high-quality ads that follow its “build for people first” approach. Users will have the option to hide the ads.
Facebook says it will collect information about whether or not you interact with an ad and how (like clicking on it for more information or hiding it.) “Outside of that, this test doesn’t change how your Oculus data is. processed or as it informs ads, “the company said.
Facebook is also encouraging users to contact the Oculus support page to share feedback.
(Image credit: Facebook)
There was much consternation among VR fans when Facebook bought Oculus for $ 2 billion in 2014. The concern was that Facebook would influence the development of VR technology in a way that could damage founder Palmer Luckey’s original vision.
At the time, Luckey allayed fears by saying “you won’t need a Facebook account to use or develop for the Rift”. Luckey also stated in a post on Reddit that “We will not follow you, show you advertisements or do anything invasive”.
Well, Facebook fired Luckey in March of 2017, following the scrutiny of her political contributions. Since then, Facebook has become increasingly tied to the Oculus platform. Last year, the social media giant required Oculus users to log in with a Facebook account, infuriating users.
Oculus isn’t the only Facebook-owned company to try out new advertising methods. On WhatsApp, the company announced earlier this year that data from the messaging service would be shared to better target users with ads.
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