YouTube Shorts arrives in Ireland as Google makes offers to woo the creators of TikTok

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Google has added a beta version of YouTube Shorts, its new short-form video card, to its app in Ireland and across Europe, with the update expected to roll out to all users in the next couple of days.

All existing and future YouTube videos of a minute or less in length and in portrait format will be available through Shorts, which YouTube first launched in India in 2020.

Shorts is located within the YouTube app, but effectively separates videos up to 60 seconds from long-form YouTube content. It is widely seen as Google’s bid to attract the youngest mobile video creators who have flocked to the popular TikTok app owned by ByteDance.

The launch of Shorts, now available in more than 100 countries, also follows Facebook-owned Instagram’s attempts to lure TikTok’s audience to its platform through the Reels video card.

The Shorts product includes a suite of creation tools popularized on other apps such as a multi-segment camera for linking multiple clips together and the ability to sync recording with music.

Users will have the ability to sample audio from not only other short films but also from videos across YouTube, including its vast music library, while longer form content creators can opt out if they don’t want their videos to be remixed. from other users.

Barriers to creation

We really want to reduce the barriers to creation, and part of that is giving people high-quality input because they’re much more likely to get high-quality results, said Todd Sherman, global product manager for YouTube Shorts.

We suspected and have received feedback from both creators and viewers who really want to see short-length videos separated from long-length videos. Having a feed of a bunch of videos that are 15 seconds long along with 15 minute videos doesn’t make sense. We certainly believe that too, he said.

While YouTube Shorts and Instagram Reels both allow videos up to one minute, TikTok recently announced that it will triple the maximum length of videos on its app to three minutes.

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