67% of smart speaker owners use the device on a daily basis

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26% of Australians own a smart speaker and of these, 67% use it daily and 88% use it weekly, according to the Smart Audio report, published today by Edison Research and Commercial Radio Australia.

The research was presented to advertisers and the audio industry by Commercial Radio Australia. Jaime Chaux, head of the hosted digital CRA, and Megan Lazovick, vice president of Edison Research, spoke on the key findings.

One of the key points of the research was that smart speaker owners were listening to more audio. Streaming live radio is a key part of using smart speakers. Although no division has been revealed between streaming live radio, podcasts, or music.

CRA Chief Executive Joan Warner said: The growing prevalence of smart speakers in Australian households extends access to radio to more places and more devices and shows that consumers value audio and are open to the growing possibilities of digital technology. ‘voice assistant, he said.

24% of smart speaker owners have three or more at home. The average number of smart speakers in the home has risen to 1.9 from 1.7 a year ago. 61% of smart speaker owners plan to purchase another smart speaker in the future.

The study found that 42% of Australians say they currently use a voice assistant such as Apples Siri, Google Assistant or Amazon Alexa.

Music, including online services and radio, is the top use case with 65% of smart speaker owners requesting this week, followed by weather (56%) and general demand (53%). 41% of users request the news.

There is a positive sentiment for voice assistants 70% of users said it makes their life easier and 41% would not want to go back to life without assistants.

Nearly one in two Australians have used a voice assistant to interact with a brand, product or service or to initiate or complete the purchase or repurchase of a product.

40% of smart speaker owners say they have spent less time with other technologies since purchasing their smart speaker. Nearly half of smart speaker owners who own a smartphone have said they use voice assistants on their phone more often since they bought a smart speaker.

Smart speakers have fundamentally changed the way people interact with media. Technology is affecting usage on other devices such as smartphones. Lazovick said. It’s a good bet that the Australian population will continue to feel more comfortable with this technology and the opportunities will increase for those involved in audio and advertising if they embrace smart audio as well.

The Smart Audio report involved a nationwide online survey of 5,000 adults over the age of 18 and was conducted from April 19 to May 5, 2021.

The research was commissioned by the CRA and TalkVia and is available for download here.

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