Image of Yogi Adityanath against Kolkata flyby in advertisement draws criticism: the Tribune India

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Calcutta, September 12

In a major embarrassment, a full page advertisement published in an English national daily newspaper featuring the industrialization and development of Uttar Pradesh under UP Chief Minister Yogi Adityanath featured a photograph of Maa’s flyby in Kolkata.

The advertisement drew sharp criticism from several senior ministers and congressional leaders in Trinamool, accusing Adityanath of “stealing footage from scenes of infrastructure in Bengal”.

The English daily later admitted responsibility for the fault.

“Transforming UP for @myogiadityanath means stealing images of infrastructure seen in Bengal under the direction of @MamataOfficial and using them as your own! Looks like the “DUAL ENGINE MODEL” has Miserably FAILED in the strongest state of BJP and is now EXPOSED for all! TMC General Secretary Abhishek Banerjee tweeted.

The tweet was immediately followed by Mukul Roy who recently joined TMC from BJP. “Mr. @narendramodi is so powerless to save his party that in addition to changing CMs, he has also had to resort to growth and infrastructure images seen under @MamataOfficial’s leadership, like his own,” retweeted Roy.

There were several others, including State Transport Minister Firhad Hakim, Trade and Industry Minister Partha Chatterjee and MP Mahua Moitra, who joined the chorus.

“Previously, the BJP used photos of breaches of law and order in their states to spread disinformation about West Bengal. Now they are using photos from the flyover built under the leadership of #MamataBanerjee and under the chairmanship of KMDA to advertise the “development” of UP, ”Hakim said.

“Thuggy Yogi in their UP ads featuring the MAA flyover of Kolkata, our JW Marriott and our iconic yellow taxis! Change your soul or at least your advertising agency Gudduji! … PS I look forward to FIR against me in Noida now, ”Moitra wrote.

“Still Ajay Bisht can’t help but use #BengalModel photos for his own publicity … Slow applause!” Chatterjee tweeted.

The “Transforming Uttar Pradesh under Yogi Adityanath” ad that ran in an English-language publication on Sunday has a cutout of Adityanath with a flyover that resembles the “Maa flyover” of Kolkata that connects the central part of the city to Salt Lake and Rajarhat located in the northeastern fringes of the city. The image also shows Kolkata’s iconic yellow taxi and a skyscraper that looks like a five-star city hotel next to the Maa Flyover.

The English daily, however, issued a statement later today admitting that the fault lies with the newspapers’ marketing and infomercial team. The statement read: “An erroneous image was inadvertently included in the cover collage for the Uttar Pradesh infomercial produced by the newspaper’s marketing department. The error is deeply regretted and the image has been removed from all digital editions of the newspaper.

Meanwhile, Congress Secretary General Priyanka Gandhi, who is also in charge of Uttar Pradesh, tweeted: “They are giving fake ads, fake lekhpal jobs have been offered to young people, now giving fake photos overflights and factories and claiming false development. Neither do they have any understanding of people’s problems and they have nothing to do with it. The government is making false advertisements and misrepresentation. IANS

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