YouTube mom Jordan Cheyenne deletes her account after being criticized for crying video coaching son

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A YouTube star says she is consumed with regrets after posting a video of herself training her already distressed child on how to cry for the camera.

In the now-deleted clip, seen in the video above, titled We’re Heartbroken, Jordan Cheyenne explained that his family’s puppy has been diagnosed with a life-threatening illness.

Cheyennes’ son, Christian, 8, was seen sobbing loudly in the passenger seat as she broke the news to her 500,000 subscribers.

Come closer, Cheyenne told him, pulling him towards her. Pretend you are crying.

I cry, replied the little boy. Mom, I really seriously cry.

In the now-deleted clip, Jordan Cheyenne explained that his family’s puppy has been diagnosed with a life-threatening illness. Credit: Supplied

Cheyenne trained Christian to crumple his face, told him to moan in a certain way, and told him how to place his hand.

Let them see your mouth, the parenting and lifestyle vlogger said. Look at the camera.

After uploading the images last week, Cheyenne was quickly criticized on social media.

Jordan Cheyenne’s video is so disturbing and hard to watch, one woman wrote, social media can be so dark.

Inexcusable

Cheyenne spoke to TODAY Parents on Tuesday, saying what she did was disgusting and inexcusable but not uncommon for people who put their children on YouTube.

I want people to know that I deleted my channel. People think I deactivated my channel, but I deleted it, she said.

I have no sponsors, no compensation, no monetization. I gave it all up to be behind the scenes and extremely present with my child and get us both to consult.

She said a lot of the coaching for kids takes place behind the scenes of YouTube family videos.

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I want to be clear, I have no excuse …

Sure. People are going to make their children play. Behind the scenes they’re like, do this, and I’ll give you a treat. This is so wrong and I can’t even say how disappointed I am with myself, she continued.

I want to be clear, I have no excuses, but I think it opened up a conversation about how a lot of people might manage their channels.

Cheyenne said Christian will never be on YouTube again.

A YouTube star says she is regretful after posting a video of herself leading her son to cry for the camera. Credit: Supplied

The good thing is he doesn’t know it all blew up. This trauma does not need to be inflicted on her, she said. I made a huge mistake – it’s all on me. I own it.

Cheyenne wants people to know that its content was the real deal.

I am so proud of what I have done for the past eight years. It wasn’t a facade, she said.

Where does it end?

The incident appears to encapsulate broader concerns about children featured in videos on YouTube or other online platforms.

According to psychiatrist Dr Sue Varma, the children of YouTube are likely to feel used, resentful and disconnected from their families.

They’re open 24/7 and they’re losing aspects of being free and off the clock, Varma said, there should be clear boundaries, but of course a young child can’t s ‘find there.

Where does it end? she asked.

Joshua Barbour, who is the host of The Dad Challenge podcast and has a YouTube channel dedicated to exposing family bloggers, said his biggest concerns were privacy and sexual predators, but he was also worried about the use of children for financial purposes.

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They know what will make them money.

These vloggers feel tremendous pressure to create content. So if their child is injured, their first tendency is to turn on the camera and not hug the child, Barbour told TODAY Parents.

All they see are clicks and views. They know what will make them money.

Cheyenne spoke to Barbour on her show last week of her video. She said she raised Christian as a single mom and her earnings from YouTube and social media allowed her to quit her retail job.

Barbour said he’s seen a lot worse, adding: I know of a vlogger who has six thumbnails of their children bleeding from their face.

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