‘West Side Story’: Speilberg’s BOMBS Film at Box Office, Fans Blame ‘Horrible’ Marketing

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2021 has been a great year for cinema. We’ve seen some of the best movies come out this year and these movies have managed to keep a smile on our faces even when the whole world is going through such a hectic time right now. Now that awards season has begun, attention has shifted to some of the biggest names in the industry pitching their plans to shine in the best possible way at the entertainment industry’s biggest party. , the Oscars.

One of the movies that is on everyone’s watchlist is Steven Spielberg’s “West Side Story”. The film is a remake of the 1961 film adaptation of the same name and stars Ansel Elgort and Rachel Zegler in the lead roles. He also sees Ariana DeBose, David Alvarez, Mike Faist and Rita Moreno in supporting roles. The film was screened by critics a few weeks ago and was widely acclaimed. Now, the creators were also hoping for the same kind of box office reception.

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However, it all fell apart when various outlets reported box office numbers for the film’s opening week. According to Box Office figures, the director Steven Spielberg only managed to raise $ 10.5 million in the United States. Meanwhile, the global box office numbers are dismal as well. The film could only earn $ 15 million worldwide in its opening weekend, which is well below expectations.

Ansel Elgort (Tony) and Rachel Zegler (Maria) in “West Side Story” by Steven Spielberg (20th Century Studios)

As soon as the numbers appeared online, social media users and fans of the film had a lot to say about the film’s box office debacle. Some believed the directors misjudged the situation and lost the plot by not showing the film while others believed the film was not being marketed in the right way.

Fans blame Disney for film’s horrific box office

One of the users wrote: “Those who try to blame West Side Story’s box office results on Ansel Elgort’s presence are so out of touch with the real world. Flash info, the majority of the world does not care or do not know it. People haven’t seen West Side Story because it is aimed at an older population. Another user said: “They definitely misjudged by not showing this. I want to see it but I am not going to the theater at the moment. I think a lot of their target audience feels the same way.

Those who try to blame West Side Story’s box office results on Ansel Elgort’s presence are so out of touch with the real world. Flash info, the majority of the world does not care or do not know it. People haven’t seen West Side Story because it’s skewed by an older population.

– Scott Menzel (@ScottDMenzel) December 12, 2021

They definitely misjudged by not broadcasting this. I want to see it but not go to the theater right now. I think a lot of their target audience feels the same way.

– Donna Walton (@ serendipity191) December 12, 2021

“Not shocked at all. Disney and 20th Century Studios have done a terrible job of bringing these movies to market. Such an injustice to those who broke their butt to bring these movies to life. Shameful,” said another user.

Not shocked at all. Disney and 20th Century Studios have done a terrible job in bringing these films to market. Such an injustice for those who broke their asses to bring these films to life. Shameful…

– Jen Chu (@ jen_chu7) December 12, 2021

Another social media user said, “The characterizations are flat, the Jets have no personalities, the romance passion is missing, and it’s biased to one side where the original was relatively. impartial. The humor snatched from “Officer Krupke”.

The characterizations are flat, the Jets have no personalities, the romance passion is lacking, and it’s biased to one side where the original was relatively unbiased. Humor snatched from “Officer Krupke”. Other than that …

– Deepcrap Chacra he / him / your majesty / your highness / (@DeepcrapChacra) December 13, 2021

On the other hand, there were people who said they were interested in watching the movie but are not ready to go and sit in a movie theater as cases of Covid-19 increase. again. One of the users said, “I want to see it badly and can’t wait to get there, but I won’t go to the movies during a global pandemic. How did they not think of that? Another user wrote: ‘It’s December and Covid is booming again (plus a new variant). I can’t wait to see this movie, but I’m waiting for it to be available on a streaming platform (which I guess will happen around February). I’m sure most people feel the same way. A theatrical-only release wasn’t that smart.

I really want to see it and can’t wait to get there… but I’m not going to the movies during a global pandemic. How did they not think of that?

– Qodos (@burninthewmdown) December 13, 2021

It’s December and Covid is booming again (plus a new variant). I can’t wait to see this movie, but I’m waiting for it to be available on a streaming platform (which I guess will happen around February). I’m sure most people feel the same way. A theatrical-only release wasn’t that smart.

– Stina Sternberg (@StinaSternberg) December 12, 2021

Some believed the sexual assault charges against Ansel Elgort played a central role in such a low box office number. “Maybe if your senior man hadn’t been investigated for sexual assault he would have been better off?” Another user shared, “The box office failure of West Side Story rests solely on the shoulders of Ansel Elgort. Disney knew they couldn’t market around a predator. So they didn’t.

Maybe your senior man wasn’t investigated for sexual assault, he would have done better?

– Noël / Chris / Xi♿🏳️‍🌈🦓🌊 (@xmasmartin) December 12, 2021

West Side Story’s box office failure rests solely on Ansel Elgort’s shoulders. Disney knew they couldn’t market around a predator. So they didn’t (surprisingly). #FilmTwitter

– La Lizanga before Christmas (@CNShottie) December 12, 2021

Everyone has their own opinion on the box office bombing. However, critics hailed it as one of the best films of 2021. The American Film Institute and the National Board of Review have included the film in their list of the top 10 films of the year. . Let’s see if the movie speeds up on Christmas weekend or not. But that would be a tough race for the film as “Spider-Man: No Way Home” and “The Matrix Resurrections” will also hit theaters in the coming weeks.

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