Chris Noth loses $ 12 million tequila sale after sexual assault allegations

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Chris Noth lost a deal to sell his brand of tequila, valued at an estimated $ 12 million, after multiple sexual assault allegations were brought against him.

Last week, The Hollywood Reporter and The Daily Beast published interviews with a total of three women who accused the actor of sexually assaulting them, allegations the movie star has vehemently denied.

The fallout saw the immediate removal of its Peloton ad from the social media accounts of the fitness brand and Ryan Reynolds, who produced the clip.

And now plans to sell Noth’s brand of tequila, called Ambhar, to Entertainment Arts Research for $ 12 million have been canceled in light of the allegations, the company told the New York Post.

“We thought it would be in our best interest to withdraw from the transaction,” said Bernard Rubin, CEO of the company. “It would have been disastrous for us.

Entertainment Arts Research had reached a deal to buy the brand in August, according to the New York Post.

Newsweek has reached out to a representative for Noth for comment.

On Thursday, The Hollywood Reporter published an article in which one woman claimed to have been sexually assaulted by Noth in 2004, while another accused the actor of behaving similarly towards her in 2015.

Noth said in a statement responding to the allegations: “The accusations made against me by people I met years, if not decades ago, are categorically false.

“These stories could have been 30 years or 30 days ago – no always means no – that’s a line I didn’t cross. The meetings were consensual. It’s hard not to question when these stories came out. I don’t know for sure why they are resurfacing now, but I know this: I did not assault these women. “

Life In Pieces actress Zoe Lister-Jones responded to the allegations by accusing the actor of “sexually inappropriate” behavior as she recounted her own interactions with him over the past years.

Chris Noth attends SiriusXM’s Annual Radio Andy Vacation Hangout at The Cutting Room on December 10, 2021 in New York City. The actor lost a $ 12 million contract to sell his brand of tequila after allegations of sexual assault were brought to him by a number of women. Astrid Stawiarz / Getty Images for SiriusXM

In an interview with The Daily Beast, published Friday, another woman alleged that Noth sexually assaulted her in 2010 when she was 18.

“The story is a complete fabrication, and the alleged accounts detailed throughout read like bad fiction,” a Noth representative told People of the story, which was released a day after the damning report. from the Hollywood Reporter. “As Chris said yesterday, he has crossed and will never cross that line.”

According to People, the Law & Order star Noth was fired by her art agency, A3 Artists Agency, on Friday after the allegations came to light.

The allegations against Noth came days after he was seen reprising his role as John James “Mr. Big” Preston in the highly anticipated debut episode of And Just Like That …, the highly anticipated Sex and the City reboot. .

Her character, who was married to Carrie Bradshaw (Sarah Jessica Parker), suffered a heart attack and died in the first episode, after vigorous training on a stationary Peloton bike.

After Peloton’s stock price fell – and the fitness giant pointed out that Mr. Big’s lifestyle, not cycling, led to his death – the company teamed up with Noth in a tongue-in-cheek announcement. , which has since been removed from social media.

Chris Noth and Sarah Jessica Parker seen on the set of “And Just Like That …” the follow-up series to “Sex and the City” at Madison Square Park on November 7, 2021 in New York City. Noth’s character died in the series’ first episode, which aired earlier this month. James Devaney / GC Images

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