Lead generation firm resolves claims it misled millions of consumers by collecting sensitive financial information

[ad_1]

add to file:

Files Shared With You The FTC has entered into an agreement with lead generation company ITMedia Solutions LLC and a number of related entities and individuals (collectively “ITMedia”) to resolve allegations that ITMedia used fraud tactics. deceptive marketers to collect sensitive financial information from millions of infringing consumers. of the FTC Act and the Fair Credit Reporting Act. The complaint, filed along with the stipulated order, alleges that ITMedia operated hundreds of websites that trick consumers into sharing sensitive financial information, including social security numbers and bank account information, under the guise of apply for loans. In reality, ITMedia did not connect consumers with lenders, but collected their information and sold it to other companies as marketing leads. Under the stipulated order, ITMedia will pay a civil fine of $ 1.5 million. In addition, among other things, ITMedia will be prohibited from selling consumers’ personal information except in a limited set of circumstances and will be required to establish procedures to screen those to whom ITMedia sells, transfers or discloses sensitive financial information to consumers. and to monitor their use of this information. As previously reported, in 2021, the FTC reached a settlement of $ 114.3 million with ITMedia’s client Lead Express, Inc., a payday loan company, and related companies and individuals (collectively “Lead Express To resolve allegations that she used deceptive marketing practices and unauthorized bank withdrawals from consumers overcharged with millions of dollars in payday loans.

add to file:

Folders Shared With You Filed Under Organizations Popular Articles From This Company

If you would like to know how Lexology can advance your content marketing strategy, please send an email [email protected].

[ad_2]