Sega Registers NFT Trademark Despite Fan Hesitation and Criticism

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The house of Sonic the Hedgehog might just jump aboard the NFT trendy train after all. Sega recently registered a trademark for its own NFT in Japan despite hesitation and criticism from fans.

As reported by VGC, the Japanese Patent Office on Friday released the new trademark filing accompanied by a logo for “Sega NFT”. Sega trademarked its own brand NFT at the end of December 2021.

In April 2021, Sega shared on Twitter that it was working with double jump .tokyo to start selling NFTs around the summer, drawing heavy criticism from fans for participating in the practice that inflicts damage on the body. already fragile environment. Then last week, CEO Haruki Satomi addressed the issue at a recent management meeting, saying Sega had listened to fans’ concerns and would abandon plans to create NFTs if they are nothing more than one. “simple money-making program”, but decided on nothing.

“In terms of NFT, we would like to try various experiments and we have already started a lot of different studies and considerations, but nothing is decided at this stage regarding the game to win,” he said. “There have already been many announcements about this, including abroad, but there are users who are showing negative reactions at this point.

Sega’s trademark registration for its NFTs, unveiled today, tells a whole different story. The dossier released by Japan implies that he reconsidered his reluctance to sell NFTs in his games and decided to join Ubisoft, Square Enix and even The Last Of Us voice actor Troy Baker on the controversial practice.

If you think Sega getting your hands dirty with NFTs goes against the environmentalist themes of the Sonic franchise, you might be right. The Blue Blur will be downright furious if NFTs are implemented in Sonic Frontiers in November.

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