The Way Of Water Box Office Tension Rises Amid Massive Native American Boycott, Some Call It ‘Horrible, Racist Movie’

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Avatar: The Way Of Water box office tension mounts in the face of heavy Native American boycott (Facebook photo credit)

Avatar: The Way Of Way became a smash hit at the box office and the numbers speak for themselves. After its release on December 16, the film crossed Rs 1,500 crore worldwide. While the film has been storming box offices since its release, it saw a nearly 50% drop on its Monday premiere. While Avatar continues to draw more and more viewers to theaters, it has already been mired in controversy.

After Southern theater owners refused to screen the films in the region, a Native American called for a boycott. Yes, you heard right! The social media user group accused the director of showing Native American and Indigenous cultural appropriation.

Twitterati have accused Avatar: The Way Of Water director James Cameron of appropriating the cultures and stories of various Indigenous cultures for the benefit of making a film featuring a predominantly white cast. A Twitter thread had written much the same in great detail while highlighting a lot of the points together.

Sharing the pointers, the Tweet read, Do NOT Watch Avatar: The Way of Water Join Natives and other Indigenous groups around the world to boycott this horrific and racist film. Our cultures have been nefariously appropriated to satisfy the human savior complex. No more blue faces! The Lakota are powerful! She wrote: Also, if there is a list of Black, Pasifika and Indgena sci-fi movies and books by Black, Pasifika and Indgena creators and authors, please tag me or DM me. I will gladly repost with credit.

Do NOT watch Avatar: The Way of the Water

Join Natives and other Indigenous groups around the world to boycott this horrific and racist film. Our cultures have been nefariously appropriated to satisfy some men’s savior complex. No more Blueface! The Lakota are powerful! pic.twitter.com/NmHVU565u3

— Asdz T honaa (She / Her) (@asdza_tlehonaei) December 18

Native American lawyer Brett Chapman, tweeted much the same and wrote, Avatar was a white savior story at its core and James Cameron said the Lakota should have fought harder with the foresight than their descendants would all suicidal. I won’t see the new one. It does nothing for Native Americans but sucks in oxygen for itself at our expense.

Avatar was a white savior story at its core and James Cameron said the Lakota should have fought harder with the foresight that their descendants would all be suicidal. I won’t see the new one. He does nothing for Native Americans but sucks in oxygen for himself at our expense https://t.co/A1Lp5rw66f

— Brett Chapman (@brettachapman) December 17, 2022

Since the Avatar movie series is thick on the theme of white man colonialism gone wrong, modern moviegoers will likely see the savage from space and think yes, Native Americans were like that, but the white man did it to himself as if our ancestors were inherently savage. , he wrote in another tweet.

Since the Avatar movie series is thick on the theme of white man colonialism gone wrong, modern moviegoers will likely see the savage from space and think yes, Native Americans were like that, but the white man did it to himself as if our ancestors were inherently savage.

— Brett Chapman (@brettachapman) December 17, 2022

What do you think of the call to boycott a film because of racism? Let us know. In the meantime, stay tuned to Koimoi!

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