Twitch criticized for labeling VTubers as “AI”

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Twitch’s recent recap video referring to VTubers as “AI” is receiving heavy criticism from fans and individual content creators.

Twitch has come under fire from fans and creators after one of its end-of-year posts called the platform’s many VTubers AI. VTubers have been among the fastest growing content creators on the internet, with the genre experiencing a major boom in 2020. Popular Twitch VTuber Ironmouse became the most subscribed female streamer on the platform for quite some time over earlier this year as VTuber agencies like Hololive and Nijisanji became synonymous with the genre.

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While the VTuber boom has seen many individual content creators achieve huge success, big companies have also taken notice of the growing trend. Sega’s mascot, Sonic the Hedgehog, debuted on VTuber late last year with several other major companies including Disney, Crunchyroll and Netflix joining the trend. With Twitch being one of the main platforms for many VTubers, the company has sought to highlight many of its top virtual talent as the site winds down in 2022. However, the wording of its announcement drew some backlash. important from fans and creators.

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In a post highlighting some of Twitch’s top VTubers, Twitch called virtual content creators “growing and creating AI like never before,” with many VTubers on the site criticizing the statement. Several popular creators, including Vienna and VShojo manager Tomathin, spoke out against the framing of Twitch’s statement, believing that the post misrepresents VTubers as the genre is not connected to AI. Twitch’s video featured several of the platform’s most popular VTubers, including Nyanners, Silvervale, and CodeMiko, among others.

Fans and creators would criticize the perceived message behind the tweets, believing that Twitch’s announcement downplayed the work done by its many VTuber creators. The upper echelons of the streaming website feature a variety of VTubers with creators like Ironmouse and Nyanners building sizable fanbases on the site. VTubers are also no strangers to the recent exodus away from Twitch, with many opting to move their audiences to new platforms. A creator featured in the video, CodeMiko, even previously confirmed plans to switch to YouTube as their primary platform.

The explosion in popularity of VTubers on Twitch has also seen some of the site’s top talent try their hand at streaming with a virtual avatar. Twitch talents like Scarra, Pokimane, and LilyPichu have each streamed multiple times using a virtual avatar, while creators would normally stream with a face camera. The close attention to the medium has even seen creators like Kizuna AI leverage their success in anime and TV series. The success of VTubers on Twitch has shown that the genre is here to stay, and these creators will continue to dominate Twitch and YouTube in the future.

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Source: Dexerto

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