Adobe says customer data isn’t used to train AI amid criticism

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Scott Belsky, chief product officer of Adobe Inc., said the company never trained its generative artificial intelligence services on customer projects, responding to a wave of user criticism.

“We have never, ever used anything in our storage to train a generative AI model,” Belsky said Tuesday in an interview with Bloomberg. “Not even once.

Artificial intelligence products like OpenAIs Dall-E are called generative AI because they take content into account to generate new materials. But the technology has sparked anxiety among artists who fear it could use their work without compensation. In early January, a screenshot of Adobe’s Terms of Service was shared on social media and described by some as the company using customer images or videos to train media-generating AI models.

Belsky said the decade-old policy is in place to allow products to be scanned for improved functionality, not image generation. “We are rolling out a new evolution of this policy that is more specific,” Belsky said. “If we ever let people opt in specifically for generative AI, we need to call it out and explain how we use it.

The critical reaction was a “wake-up call”, Belsky said. “We have to be very explicit about these things.

In the growing AI imaging space, Adobe hopes to differentiate its generative tools by integrating them into existing creative software. The Photoshop and Illustrator creator showcased many new AI-powered tools at a user conference in October. For media created with AI hosted on Adobe’s stock photo platform, the company requires images to be tagged and adhere to restrictions such as banning identifiable people. Bloomberg

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