PVR-Inox plunges 6% as Adipurush critics rise

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Negative reviews for Prabhas star Adipurush, which was released on June 16, weighed on shares of PVR-Inox, the country’s largest multiplex player. The company’s share price has fallen 6.5% over the past three trading sessions, leading to an erosion of Rs 965 crore in market value, according to BSE data.

While T-Series, which is the producer of the film, said Adipurush had crossed the Rs 375 crore mark in global gross collections since its release on Friday, the Indian box office presents a different picture, officials said. trade experts.

After crossing Rs 220 crore in the first weekend in India, net box office receipts fell sharply to Rs 16 crore on Monday and Rs 13 crore on Tuesday, film analysts said, as word of mouth negative hit in theaters. Wednesday and Thursday could even be weak for Adipurush, experts say, as criticism mounts.

While the southern market, particularly the Telugu market, gave the film a boost in the first three days after its release, its performance weakened on Monday and Tuesday. On Monday, for example, the Telugu version achieved a net business of around 7 crore compared to 8.5 crore for the Hindi version, trade experts said.

Negative word of mouth has come into play, film trade analyst Taran Adarsh ​​tweeted, stressing the importance of favorable reviews when it comes to big-budget movies like Adipurush, which ride on curiosity and excitement. hype.

The film, made at around Rs 500 crore, had drawn criticism for its poor dialogue and VFX effects, with the lines spoken by actor Devdatta Nage as Bajrang or Hanuman being particularly singled out.

While director Om Raut and writer Manoj Muntashir said on Sunday they would revise the lines in a week, that did not help appease some audiences, who called for a boycott of the films.

On Monday, Union Information and Broadcasting Minister Anurag Thakur said no one has the right to hurt people’s feelings, adding that the Central Board of Film Certification is looking into the matter.

A retelling from the Ramayana, the cast of Adipurush includes Prabhas as Raghav, Kriti Sanon as Janaki, Saif Ali Khan as Lankesh or Ravan, Sunny Singh as Shesh or Lakshman, and Devdatta Nage as Bajrang.

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