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One of China’s top universities is criticized for using women to lure applicants into sexually-oriented online advertising.
Critics pointed out that Nanjing University (NJU) objectified women.
The university posted the announcement on Weibo on Monday, the first day of the gaokao exams, the entrance tests to China’s National University.
According to the South China Morning Post, the ad featured six photos of current students holding up signs in front of different parts of the campus.
Two of the photos drew the most criticism. One included a pretty woman holding a sign saying, “Do you want to live in the library with me from morning till night?” And the other said: “Do you want me to be part of your youth?
The other photos, especially when the men were holding up the signs, did not have the seemingly suggestive text.
For example, a man was pictured holding a sign that read, “Do you want to become an honest, diligent and ambitious NJU student? “
The ads became controversial online almost immediately.
“The problem with this photo is that it treats women like they belong to someone. These women came to NJU, but now they are ‘somebody else’s youth’ “This is ridiculous,” a comment said on Weibo.
Another wrote: “As the best university you should recruit according to your resources and the quality of your academics, instead of using hot guys and pretty women to attract people.”
NJU removed the ads after receiving the reviews.
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