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For many months, during the strangest election campaign in New York City history, it looked like Andrew Yang was going to win the Democratic primary. It probably has a lot to do with the fact that he recently ran for President of the United States, and although he didn’t end up getting the job, he rose to fame for his campaign slogan MATH and his promise to pay every American adult $ 1,000 a month. . The fact that the majority of his competition had relatively low brand awareness probably helped it significantly when voters were asked who they wanted to succeed Bill de Blasio, given the choice between someone they did. had actually heard of it and who?
Unfortunately for the Yang Gang, things clearly did not turn out as they had hoped when they announced their candidacy in January 2021; Tuesday night, as the numbers rolled in, he told his supporters: You all know I’m a numbers guy, I’m someone who messes with the numbers, and I won’t be the next mayor. from New York, based on the numbers that arrived tonight. He added: I concede this race, although I’m not sure, in the end, who will be the next mayor. But whoever that person is, I will be very happy to work with them to help improve the lives of the 8.3 million people who live in our great city.
How did Yang, the former leader, end up in a very sad fourth place? Was it his inability to accurately identify a bodega? The fact that he spent the pandemic outside the city? That he had not voted in the New York municipal elections (and some national ones!)? That, as my colleague Chris Smith said, the desire for the next mayor to be a chief cheerleader faded as the city emerged from the scariest days of the pandemic, as a surge of crime benefited ex-policeman Eric Find your kids rooms for contraband Adams? The people who advised Yang on his unsuccessful presidential run seem to believe that the fault lies with the people who advised him on the last campaign.
According to political reporter Hunter Walker, several sources who worked on Yangsupstart’s presidential candidacy last year said they tried to advise Yang on his mayoral campaign and were rejected in favor of Tusk Strategies. , a New York City lobbying firm. The sources blamed Tusk’s team for Yangs’ disappointing finish. A senior Yangs presidential campaign adviser told Walker that for months several senior presidential campaign executives have offered advice to Tusk Strategies unanswered regarding acquired media and digital that has been largely ignored. This loss is squarely placed on this business.
A second adviser to his presidential bid echoed the idea that members of the 2020 presidential squad who helped Yang put in a strong performance after starting the race as a long shot have been sidelined. in favor of Tusk Strategies. Leading this case, you had a lot of presidential team members who gave advice to these guys, this adviser said. Right after the 2020 election, all of a sudden I guess Tusk got in there and, boom, they were going their own way.
Yang’s possibility at city hall seemed very real for much of this campaign as he led polls on the crowded pitch of the crucial Democratic primary. However, in the weeks leading up to Tuesday’s vote, standing Yangs fell. The former senior adviser to his presidential campaign attributed much of the decline and the contrast to his performance in last year’s election to the Tusks squad. They took something several people spent years building and then collapsed in five months, the senior adviser said. The former senior adviser specifically criticized one of Yangs ‘co-campaign directors, Chris Coffey, who runs Tusk Strategies’ practices in New York and New Jersey, for attacking the media and attempting to lead the Yang Gang activity, infamous candidates on social networks. fan base.
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