NY Mag Art Critic Declines $ 250,000 Sub-Stack Salary From Subscriber Attention

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Renowned New York Magazine art critic Jerry Saltz said he turned down a $ 250,000 contract with Substack. Explaining his reasoning, Saltz said, “I think it’s not my real job to write for ‘subscribers’.” Substack has been making waves in the media industry by poaching big names in recent months. Loading Something is loading.

Longtime New York Magazine art critic Jerry Saltz said he turned down an offer to write for the newsletter platform Substack for $ 250,000 a year, citing his business model focused on l ‘subscription.

“I think it’s fishy to always bark at your readers for subscribing,” he said on Instagram on Thursday. “I think it’s not my real job to write [for] ‘the subscribers.’ My only job is to write for the reader. “

Saltz said the sum was more than double what he currently earns at New York Magazine and “more money than I have ever had. [had] or dreamed of having. The Pulitzer Prize winner has been New York Magazine’s senior art critic since 2006.

“As much as I wish I could live as a human being and not three paychecks away from oblivion, there is no way I could accept the Substack offer because, as lucky as I am to have it, the only reason i would do it is that [for] money, ”he continued, adding that he is“ poor ”.

“I want to reach strangers; to be loved and hated by strangers; talk about art to anyone anywhere anyhow, ”he wrote. “I love being in my huge @Nymag store where people find me who have no idea who I am or what I do or even thought of art before.”

Saltz added that he felt “100 fairly treated” by the magazine, saying, “Who else would pay a full-time art critic. Lol !! We’re useless. And we’re bringing NO $$. $. “

Substack caused a stir in the media industry by poaching big names with hefty advances, some of which are worth six figures. In recent months, the platform has sought deals with several New York Times reporters, including internet culture journalist Taylor Lorenz and media columnist Ben Smith. Substack has already made deals with a number of top journalists, including Casey Newton, Delia Cai and Anne Helen Petersen. The rise of the platform signals an increasing importance given to the brands and individual personalities of journalists and a tendency to see them as digital creators and quasi-influencers.

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