New study shows 70% of international audiences rate UK films and television as high quality

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Two-thirds of tourists to the UK are influenced by places and landmarks in UK movies and TV shows. £ 1.32million from the UK Global Screen Fund will be shared among nine other international co-productions, helping to increase their reach overseas

Research commissioned by the UK Global Screen Fund of the Department for Digital Culture, Media and Sport has shown that UK cinema and television play a vital role in influencing the country’s positive international opinion and engaging viewers in the UK. all over the world to visit our world famous places and monuments.

Almost three-quarters (70%) of global audiences recognize ‘britishness’ as a high-quality brand, with one-third (30%) of adults saying UK film and television influence their view of the UK, which is a testament to the industry’s ability to showcase British talent with international success.

Research across 15 international territories has also shown the positive impact of UK film and TV series production. Two-thirds (66%) of people who have visited the country in the past said that seeing British places and landmarks in film or television influenced their decision, showing the huge indirect impact of UK screen sectors on other parts of our economy, including tourism and hospitality.

The valuable research comes as nine more co-productions are set to receive a £ 1.32million share of the £ 7million UK Global Screen Fund, administered by the BFI. By helping UK producers to become partners of international feature films, animation and documentaries, this funding increases their ability to reach international audiences, create more skilled jobs and increase the long-term reach of UK content to worldwide.

Creative Industries Minister Julia Lopez said:

The UK independent production industry is a world leader, consistently delivering innovative, creative and inspiring content for big and small screens that wow audiences around the world.

Through our brilliant UK Global Screen Fund, we are helping to create skilled jobs and strengthen the UK’s international influence, which has a positive impact on tourism and the economy in general.

The nine UK Global Screen Fund award-winning productions include The Miracle Club, an official UK / Ireland co-production starring Maggie Smith, Kathy Bates and Laura Linney, The Tutor, an official UK / Germany co-production, and Ghastly Ghoul, a UK / Ireland television entertainment.

Previously announced grant recipients include My Happy Ending, an official UK / Israel co-production, starring Miriam Margolyes and Andie MacDowell, who recently completed production in Wales, and The Coop Troop, a UK animation co-production. Uni / China / France, which is now in the main animation scene in Northern Ireland.

To further strengthen the international impact of UK film, television and video games, the UK Global Screen Fund also supported the development of a new branding to promote screen content worldwide.

ScreenUK is an eye-catching and distinctive new brand to showcase and celebrate UK screen talent that will be launched as a digital campaign, rolled out internationally over the coming months. Aiming to showcase high quality UK films, television and video games under a single brand banner, it will help distinguish and promote UK content to an international audience.

Neil Peplow, International Director of BFI said:

This in-depth global research has shaped how the new ScreenUK brand has been developed, giving us valuable insight into how people around the world see us. When it comes to creativity and storytelling, the UK consistently produces exceptional talent and content and this report highlights the influence of the UK film, television and games sectors on the global stage. We now have a huge opportunity to build on that reputation and show the breadth, diversity and innovation we can offer to the public, and to support our screen business to be successful internationally.

Ali and Ava star Adeel Akhtar said:

British independent film, unlike any other independent film in the world (…), gives the impression that it acts as a window into reality. Whether you’re watching a Ken Loach movie, or a Mike Leigh movie, a Clio Barnard movie, it’s almost like you can open a window in these places, open a window, and find out what it’s like to live. in these areas in these parts of Great Britain.

Belle star Gugu Mbatha-Raw said:

There is so much heart and authenticity in British films because they are often passionate projects, they are labors of love. There is such a rich culture here, and such a deep culture of storytelling.

ENDS

Notes to Editors:

For more information on the UK Global Screen Fund, please visit the BFI website.

To view the research commissioned by the UK Global Screen Fund ‘International Perceptions and Engagement with UK Screen Content’ of the CIB, please see the report on the BFI website.

Complete list of funded co-productions:

The Miracle Club, an Ireland / UK co-production with Maggie Smith, Kathy Bates and Laura Linney. The feature film is produced by Chris Curling / Zephyr Films with Irish producer ShinAwil Limited and funded by Screen Ireland. It is produced by Embankment Films. The Tutor, a Germany / UK co-production directed by acclaimed British television director Alice Troughton for her first feature film. The film is produced by Camille Gatin / Poison Chef and Cassandra Sigsgaard / Jeva Films with German producer Judy Tossell / Egoli Tossell Pictures and funding from German regional funds, in association with Film Constellation. Drift, a UK / France co-production of Fortyninesixty Films and La Cinéfacture with Greek producer Heretic Films participating as a third-party co-producer, as well as Cor Cordium in the US. It will be directed by Anthony Chen and will begin filming in the UK in March 2022. The Ghastly Ghoul, co-produced by UK producer Lupus Films and Irish producer Dream Logic Animation Studios. This animated Halloween special is written by Emma Hogan and based on a story by Kealan O ‘Rourke. It will be directed by Kealan O’Rourke and Maurizio Parimbelli with assistant director Corinne Ladeinde. Its main animation will debut at the end of January 2022. The Settlers, produced by Quiddity Films / Emily Morgan in the UK, is a co-production with Quijote Films in Chile, Rei Cine in Argentina, Cine-Sud in France and Snowglobe in Denmark. The feature film benefits from funding provided by the INCAA, the CNCA and the CNC Cinéma Du Monde, and is also supported by IBERMEDIA and the Torino Film Lab. The project, directed by Felipe Gálvez, is joined by casting director Jessie Frost and will be sold by MK2 Films. Merkel, a co-production between the UK, Germany and Denmark. UK producers are Passion Pictures, Odd Girl Out Productions and Scottish production company Sonja Henrici Creates. The German producer is LOOKSfilm and the Danish producer is Sigrid Jonsson Dyekjær pga. This feature-length documentary about outgoing German Chancellor Angela Merkel is directed by Eva Weber. Elephant Mother, a documentary co-production between the United Kingdom and Canada. Bungalow Town Productions is the majority co-producer with Canadian Inigo Films. Stolen, a UK-South African co-production. The feature film is co-produced by British producer Shantelle Rochester of Ida Rose with South African Uzanenkosi Mahlungu of Ants Multimedia. Michael Landes and Marsha Thomason are attached for the lead roles and it will be directed by Sheridan De Myers. The film is funded by the South African Kwazulu Natal Film Commission fund. Bring them Down, a UK, Belgium and Ireland co-production. The feature film is co-produced by Stray Bear Productions, Frakas and Tailored and will be directed by Chris Andrews. MUBI, Screen Ireland and BAI (Broadcasting Authority Ireland) all help fund the film.

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