New Orleans Saints obtain international marketing rights in France

The New Orleans Saints have secured international marketing rights in France, the first NFL club to select and be awarded the French market in what is also their first entry into the “Global Markets Program”.

The National Football League has announced the growth of its “Global Markets Programme” for the second year, with new clubs and new markets expected to participate in 2023 following approval by the International Committee at the 2023 Spring Meeting in Minneapolis.

“We are thrilled to have received France as the territory for our NFL Global Market Program,” said Gayle Benson, owner of the Saints. “New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited to work with the NFL and our partners in France to grow American football. Along with having the opportunity to market our team in France, we look forward to promoting our city and state and stimulating investment in local and regional businesses.”

“We are thrilled to see the shared ambition of our teams in growing the NFL around the world, and this expansion not only demonstrates the momentum of the Global Markets program as we head into year two, but the value that participating clubs are already seeing from this important initiative,” said Peter O’Reilly, NFL Executive Vice President, Club Business, Major Events & International. “We know that global fandom is accelerated through direct engagement with our clubs and our players, and we are delighted to see the continued impact of this program to reach and engage more fans and grow our sport at all levels around the world.”

The “Global Markets Program,” which launched in January 2022, was previously called the “International Home Marketing Area” program. The program provides NFL clubs access to international markets for marketing, fan engagement and marketing activations as part of a major long-term strategic effort to enable clubs to grow their brands internationally. scale while driving the growth of NFL fans beyond the United States.