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“It’s not ideal and it presents challenges, but overall the customers are patient and we are doing well. While no one has a crystal ball, the wait times are realistic and we hope that the problems will ease before the end of the year.
The Ford Fiesta has been the best-selling car in the UK for 12 years. Is this race about to end due to these supply issues?
“There’s an old adage within Ford that market share doesn’t contribute anything to the profit line, and we’re very focused on getting the best performance possible. We have to work with what we have, and until we have a clear idea of what is on offer, we will focus on doing our best with what we have.
Does it matter if the Fiesta isn’t the UK’s bestseller?
“So my day, every day, starts and ends with me looking at the sales numbers, so, yes, they are important! Having a bestseller is a nice reward from the point of view of the quality of the car: if so many people choose it, then it must be good.
“But these are different times – what if the Ford Transit Custom [currently on 22,963 registrations to the Vauxhall Corsa’s 20,024] is the best-selling vehicle in Britain this year, so be it.
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