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Media across the country covered Virgin Galactic’s launch on Sunday. The billionaire space race offers newsrooms an opportunity to aggressively and consistently focus on the intersection of space and billionaires.
Billionaire’s beat “isn’t a luxury beat about the rich and famous doing crazy stuff,” said Teddy Schleifer, founding partner of Puck News. “These are private citizens who have enormous power, enormous wealth and are able to use it in truly fascinating ways.” He added that it is impossible to talk about the success of these billionaires “without talking about the system that creates it in the first place”.
“The same forces that create the winners of capitalism also create a lot of inequality,” Schleifer said. Journalists must cover how billionaires take their earnings from capitalism and use them to try to fight inequality “and do amazing things for humanity,” he said. “This is the tension I think newsrooms need to dive deeper into.”
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