Milano Fashion Film Festival Announce 2022 Winners – WWD

FESTIVAL TIME: Creativity, storytelling, fashion and culture are all celebrated at the eighth edition of the Milano Fashion Film Festival.

The festival, which runs from Friday to January 18, reveals the winners on Friday.

In collaboration with Camera Nazionale della Moda Italiana, the fashion film festival has proven to be a platform to celebrate the creative relationship between fashion and film. This year, given the spread of the Omicron variant, the festival is mostly held in digital format. As reported, Pierpaolo Piccioli, creative director of Valentino, acted as president of the jury.

Constanza Cavalli Etro, founder and director of the festival, said “the festival has turned into a lively 360-degree cultural project all year round with a strong social commitment. The initiative represents an international reference point for the world of fashion film, an important stepping stone for young talent, a project in which big names in fashion and cinema participate alongside emerging ones.”

“A night at the museum,” directed by Byron Rosero for Moncler and NSS magazine, was nominated for Best Fashion Film. It aims to explore and reformulate traditional perceptions of artistic representation.

“The Magic of Suits” by Virgilio Villoresi for Brunello Cucinelli was named Best Italian Fashion Film. The director recreates a tailor’s shop where fabric, sketches, mannequins, needles and threads come to life and interact as actors on stage.

Marine Serre’s “Ostal 24” was rated Best Photography, exploring the designer’s roots and values.

This edition features art from many brand new ones — Best New Italian Fashion Film won by “La tassinara,” directed by Gregorio Franchetti and Ilya Sapeha for Cormio; The fall 2021 film Act No.1 was awarded Best New Italian Brand, and Shanghai-based brand Didu won the Best Styling award with its film “The Last Dance of Life.”

The festival, which will be available for viewing on the Camera Nazionale della Moda online platform and on the Milano Fashion Film Festival website, will also screen projects created for major fashion houses such as Gucci, Herms, Fendi and Trussardi.

Cavalli Etro believes this issue “is not just a celebration of the talent of the fashion house, but a reflection of society. We will talk about ‘fashion systems’ which deal with big social problems. No longer closed and elitist, but aware of gender inequality, environmental issues and inclusiveness.”