a giant 3d cat appeared on a huge billboard in tokyo’s shinjuku area

a new mega-size LED screen has appeared in tokyo Shinjuku district. Installed at the east exit of shinkuku subway station, the new screen projects a 4K-quality LED image for 18 hours a day across three floors. Thanks to its anamorphic illusion that reveals a 3D effect from a specific point of view, the screen went viral because of a short video of a giant 3D calico cat.

double shinjuku vision cross, the project took into consideration the shape of the screen and the viewing angle for the 3D image to be effective. “Since the beginning of the design of shinjuku cross-view, we have been aware of the position and form of installation suitable for viewing from the east exit of shinjuku station, and it is possible to promote and market using high impact 3D images, comment on official release.

inaugurate the project, cross shinjuku vision created a video of a giant calico cat who wakes up in the morning, being the first image that is presented and falls asleep at night with the end of the show. throughout the day, he makes appearances between regular shows, surprising passersby. the company also declares that the “The 3D giant calico cat created in blockbuster movie quality will bring surprise, laughter and healing to nearby users.” the video above shows the tokyo LIVE screen – did you manage to catch the cat?

if you’d like to see how others are using this type of screens, be sure to check out this simulated wave in Seoul, South Korea on designboom here.

juliana neira I design boom

07 Jul 2021