ARI urges pax to ‘Get Runway Ready’ in new fashion and beauty campaign

TREX, LEP and savings are key components of the campaign.

Aer Rianta International (ARI) has launched its latest global marketing campaign: ‘Get Runway Ready’.

The captivating artwork featuring a striking color palette of pinks, star whites and nightly blacks is flanked by bright neon lights designed to appeal to fashion and beauty-conscious shoppers in-store and online.

The campaign’s glamorous and eye-catching visual merchandising is designed to reinforce core messages around value, exclusivity and novelty while driving sales, ARI said.

An image of an airline against a backdrop of a runway decorated with vinyl and LED strip lights is used as a prominent creative asset to guide customers through the beauty section.

Laura Toner, Global Head of Marketing, ARI: “With this campaign, we want to stop passengers and spark their curiosity while educating them about exciting new products.”

BIG DEMAND IN DUB

Travelers can get involved by taking ‘selfies’ and testing products in neon-framed mirrors with pink LED lights.

Meanwhile, in-store display screens, hanging discs, shelf strips and floor stickers round out the campaign, marking key promotional offers such as exclusive travel retail and limited edition products.

At The Loop ARI store at Dublin Airport (DUB), passengers have taken advantage of more than 50 new lines, including the TREX Phantom by Paco Rabanne.

The 150ml refillable bottle is made from responsibly and ethically sourced ingredients.

Plus, CK Everyone is a clean, vegan and eco-conscious fragrance infused with 79% natural ingredients with bottles made from recycled materials.

Laura Toner, Global Head of Marketing, ARI, commented: “This glamorous and visually energetic campaign is a fantastic opportunity to engage with our customers and reveal the new beauty and fashion range that has just arrived at ARI.

“With this campaign, we want to stop passengers and spark their curiosity while educating them about exciting new products.

“The marketing team has done an amazing job of making this happen in-store and online, and it’s great to see our customers responding so positively.”

Travelers at The Loop, Dublin Airport have taken advantage of more than 50 new product lines, including the exclusive Paco Rabanne travel retail Phantom. Get Runway Ready promotes a new range of beauty, fashion and accessories.

Commenting on the success of the campaign at Cyprus Duty Free, Elias Liolios, Senior Manager of Commercial and Business Development at Hermes Airport, added: “This campaign appeals to the senses of passengers with the strong visual and scent experience offered from the start of retail. journey.

“A strong marketing strategy effectively delivers the right message and experience across different steps of a passenger’s journey. Fresh authentic offerings, updated marketing and promotional activities, together with modern customer engagement techniques have proven successful in increasing store penetration.”