Don’t buy LG TV in January sale! Something much better soon

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LG may already make some of the best TVs on the planet, but the Korean tech company is promising something even better soon. The latest screens have just been unveiled in Las Vegas ahead of the annual technology show CES and they promise to bring owners bigger, brighter and richer content. In fact, LG boasts that its latest and greatest TVs will offer higher brightness and color accuracy than anything they’ve launched before.

Other features include enhanced upscaling which means image quality will look great even if what you’re watching isn’t shot in 8K. It’s not just the image that should shine with LG also saying that it will bring better sound to living rooms in 2023 as well.

It all comes down to something called AI Sound Pro which is a feature capable of delivering virtual surround sound from the TVs built in speaker system. Besides looks and impressiveness, there is more good news as LG upgrades its webOS user interface.

Besides a more modern look, this upgrade will also provide improved customization so that users can get to the things they love faster.

There’s also an entry for something called “Quick Cards” which gives users easy access to the content and services they use most – all grouped into logical categories like home office, games, music, and sports.

One final update worth mentioning is LG’s new AI Concierge. This is like having your own personal TV assistant while providing each user with a curated list of content choices based on their previous usage and search queries.

LG’s 2023 OLED lineup leads the latest Z3, G3 and C3 OLED evo series TVs that have all gotten these big new upgrades.

There’s no word on a release date or price yet, but more news will be announced in the coming weeks.

The launch of these new LG TVs is just the beginning of things to come this week. CES officially kicks off on Thursday, January 5th and more big-screen news is expected to be revealed.

Samsung is always using this global event to unleash its latest and greatest displays that just keep getting bigger, brighter, full of extra pixels, and more environmentally friendly.

MicroLED tellies could be big news again this year as Samsung slowly rolls out this premium technology – which delivers stunning clarity and richer hues – across more of its range.

We’ve already seen some new Samsung products with the company unleashing three new computer monitors designed to make your desktop look more attractive. Perhaps the most exciting is the amazing Odyssey Neo G9. This gigantic accessory features a 57-inch curved screen with a fast 240Hz refresh rate that makes it ideal for gaming.

Express.co.uk is taking a trip to Las Vegas and will bring you all the news straight from the event. So watch this space!

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