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A new study finds that data from shoppers’ loyalty cards can be used to detect cases of ovarian cancer eight months in advance.
Research involving nearly 300 women revealed telltale buying patterns of pain and indigestion medications among those diagnosed with the terminal disease.
A team from Imperial College London and UCLA found that a change in buying habits can be seen up to eight months before a diagnosis.
Ovarian cancer is the sixth most common cancer in the UK, with 7,400 women diagnosed and more than 4,000 deaths each year.
However, its symptoms, such as loss of appetite, stomach pain and bloating, can be inconspicuous in the early stages of the disease. So women may buy medicines from the pharmacy instead of seeking help
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