Tennis Ace Rafa Nadals New ZEL Hotel is open in Mallorca

As he prepares for his final season as a tennis player, Rafael Nadal, a 22-time Grand Slam winner, has become a hotelier. First property from new CONTINUE the lifestyle brand was launched last month in Majorca, the sunny Spanish island where Nadal was born.

Rafa Nadal: “A dream come true.”

“For me, opening ZEL in Mallorca is a dream come true. As someone who has spent a large part of my life traveling the world, I wanted to create something refreshing and vibrant that is true to Balearic traditions,” says Nadal.

ZEL is a fresh hospitality concept“born in the Med” and co-created Meli hotels international. Meli, founded in Mallorca, is one of Spain’s leading domestic resort operators and the 17th largest hotel chain in the world, with more than 400 hotels in 43 countries.

The hotel is located on one of the most famous beaches on the island of Palmanova. The hotel is only a 15-minute drive from the bustling capital city of Palma and less than 30 minutes from Palma de Mallorca Airport.

About Mallorca

While Mallorca was once considered mainly a destination for budget holidays, Spain’s largest Balearic island has further changed its tacky image for something far more glamorous. Today, a new generation of fitness travelers venture here, not only for the stunning beaches and turquoise coves, but also for the excellent farm-to-table dining and organic farming, wineries and olive groves, excellent hiking and biking trails, and last but not least, a truly exceptional selection of luxury hotels.

Best of all, as of last year, it’s easier than ever for US travelers to get to Mallorca, as United Airlines launched a seasonal direct route from Newark to Palma de Mallorca.

ZEL inside Mallorca

The ZEL concept is inspired by the inviting homes of the Mediterranean, outdoor culture and spontaneous lifestyle. Its appearance is based on open and dynamic spaces that invite guests to feel the warmth of a Mediterranean house. The Mediterranean patio is the focal point of the experience and acts as a lobby as it connects the different areas of the property and creates a sense of freedom through outdoor living. Meanwhile, the main pool sits next to the Mediterranean Sea with a view the long-awaited Beso Beachwhere guests can sit at tables with their feet in the sand.

ZEL hotels are inspired by the phygital philosophy, which combines physical elements and technological innovations together to enhance guest experience and comfort. Instead of a traditional reception, customers can find a digital kiosk on the patio, where they can use their room card with just a phone. An equally convenient checkout option is provided for those who wish to use it.

Inspired by the Mediterranean lifestyle

As for the 165 rooms, 21 of which are suites or junior suites, all with stunning sea views and design inspired by the Mediterranean lifestyle.

In the words of Gabriel Escarrer, CEO of Meli Hotels International: Melis’ more than 65 years of international experience in creating and managing luxury hotels and Rafael Nadal’s inspirational leadership have combined this unique brand that we present today.”

ZEL, an innovative, energetic hotel brand, attracts and surprises a new generation of travelers who are looking for new ways to focus on well-being and travel sustainably. We are delighted to announce this special partnership with such an admired icon as Rafa,” commented Escarrer.