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The Olympics have always been numbers. After all, the motto Citius, Altius, Fortius faster, higher, stronger does not mean much without seconds, meters and pounds. How fast? How high? How strong?
For more than a year, however, there has been a different set of numbers during the discussions on the Tokyo Games: an increase in the number of coronavirus cases, increasing risk factors, inadequate vaccination rates.
Despite these concerns, the Games will almost certainly move forward this summer: The most recent evidence was the announcement on Monday that domestic spectators would be allowed to attend the Olympic events on a limited basis.
These numbers can help explain why the months before the opening of the games are still going on.
$ 15.4 billion
If Tokyo’s new national stadium stands empty on the night of the opening ceremony, then it is $ 15.4 billion investments mostly in sewers. The figure, a record even for notoriously oversized Olympic budgets, has swelled to $ 3 billion in the past year alone. However, the damage to Japan’s reputation would be countless in addition to the money lost.
This was a brand exercise that demonstrated the superpower of the country’s lifestyle, said Jesper Koll, an investment adviser who has lived in Japan for more than three decades. At the end of the day, it’s not about whether construction costs are recouped or not, it’s about whether the country’s brand is gaining momentum.
The big rise that Tokyo hoteliers or restaurants could have expected from hosting the games has already evaporated when organizers banned international viewers in March. And even Olympic visitors who are allowed to come to Japan are not allowed to experience most of the charm of Tokyo because the rules restrict them to Olympic venues.
$ 4 billion
It is the potential amount of revenue generated by television rights that the International Olympic Committee, which organizes and manages the Games, may have to repay if the Olympics are not held. The figure corresponds to 73% of IOC revenue. The sponsorship associated with the game is hundreds of millions of dollars more, and a cancellation would mean that these companies could also seek discounts.
$ 1.25 billion
The broadcasting rights to the U.S. Summer Olympics are some of the most valuable sports features in the world, and the advertising revenue they regularly generate also makes them the most profitable. NBC Universal, which has U.S. broadcasting rights to the games, announced in March 2020 that it would sell $ 1.25 billion in national advertising to the Tokyo Olympics. It exceeded sales at the 2016 Rio Olympics, generating $ 1.62 billion in total revenue and $ 250 million in profits for the company.
And not even a delay of years could hurt NBC’s earnings. NBC Universal CEO Jeff Shell said at an investor conference last week that, depending on the ratings, the Tokyo Olympics may be our most profitable Olympics in the company’s history.
$ 549 million
The word solidarity appears 406 times in the IOC’s latest annual report. The most significant reference is $ 549 million, which it shares in the so-called solidarity and other payments large and small national Olympic committees. (IOC accounts have no breakdown of who gets what).
For many Olympic Committees, the IOC, which pays everything from administrative costs to training grants to youth development programs, is an important economic condition. For example, on the Caribbean island of St. Lucia, IOC funding represents about a quarter of the National Olympic Committees for $ 600,000 a year, says former IOC member Richard Peterkin.
But larger countries also rely on money. Earlier this year, the British Olympic Association highlighted in its annual report the economic collapse if the Games are canceled this summer. The cancellation of the games later than in May 2021, its executives recently decided, would create substantial uncertainty that could raise significant doubts about the company’s ability to continue as a going concern.
15500
The postponement of the Olympics forced thousands of athletes to some 11,100 Olympics and another 4,400 Paralympics, representing more than 200 countries together, to live their lives a year. Return to another 12-month internship. Delays marriage plans and college enrollments and even plans to have children. So it’s no surprise that competitors around the world are eager for the games to finally take place.
The next chapter I had to happen already, said Cleveland boxer Delante Johnson, 22, who had sought to change his profession in 2021. He decided to maintain his amateur position for another year, in part, to fulfill his promise. to his former coach Clint Martin, who died in 2015. He always told me I was going to the Olympics, Johnson said and I stick to what he said.
For Olympians who have organized their entire lives to chase their dreams, games are everything. They can open the door to sponsorship opportunities, awarding bonuses to medals, a post-race career. For many, they also offer a rare opportunity to perform in front of a global audience. I was finally allowed to have this excitement, and I’m just exhausted, said water polo player Kaleigh Gilchrist, 29, of Newport Beach, California. We can finally showcase all the hard work we have done.
37%
This is the current favor class of Japanese Prime Minister Yoshihide Suga, who may fear his political assets are now tied to the games too closely to cancel them. Politically, he’s dead in the water if he pulls the plug, said Jeff Kingston, director of Asian studies at Temple University in Tokyo. With the national election approaching in September, Kingston said, Suga may now see the Olympics as a possible lifeline.
For Suga and his government, a successful and safe Olympics would provide a huge political upswing. The downside, of course, is the risk of a catastrophic loss of life The Japanese economy. It would cause much more serious damage than just damaging Sugas ’personal political reputation.
This is a possible making of the Godzilla variant, Kingston said. Does Tokyo want to be remembered like this?
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