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LOS ANGELES, 20 July 2021– (TRANSACTION) – Amy Choyne, Director of Marketing United States Tennis Association, is the current week this week Impact Podcast with John Shegerian. The program is hosted by Shegerian, Chairman of the Board / CEO DIFFERENT, the nation ‘s leading fully integrated provider of IT and electronics asset management services and a cyber security – focused hardware disposal company.
As a CMO, Choyne oversees all USTA marketing efforts in each of its divisions, including community tennis and its focus on directing the USTA mission and overall tennis participation in that country, as well as all aspects of USTA professional tennis equipment, particularly the US Open, owned and operated by USTA .
Choyne joined USTA from a diverse retailer marketing career that included senior management positions at several international brands, including Aeropostale, Kenneth Cole Productions, Anthropologie and Barneys New York. His responsibilities have spanned the entire marketing area from creative campaign development to strategic branding and imaging, as well as digital marketing development and database management. Other notable brands for which Choyne held senior marketing roles include Limited Brands, Giorgio Armani and A | X Armani Exchange.
In a podcast conversation with Shegerian, Choyne shared information about the upcoming US Open 2021, the USTAs initiative to get more young people active and play tennis, and how the pandemic has affected the sport in general.
“It was an honor to get Amy to the show,” Shegerian said. “As one of the most influential leaders in the world of tennis, his efforts to preserve the heritage of the great sport of tennis and make it available and enjoyable for future generations is particularly admirable.”
Each week, Impact Podcast guests are invited as thought leaders to give listeners personal stories about how they can make the world a better place on a daily basis.
Recent guests have included executives from Verizon, Best Buy, General Motors, JetBlue, Comerica Bank, Goodyear Tire, Virgin, GE, New York City, Beyond Meat, Lipton Tea, Patron Tequila, Panasonic, Molson Coors, Seventh Generation, Ecosia, Waste Management, the Ellen MacArthur Foundation, and a host of fascinating thinkers and movers, including Martin Luther King III; real estate and television personality Ryan Serhant; author / comedian / author Jeannie Gaffigan; softball legend and ESPN baseball anchor Jessica Mendoza; Pioneer of PTSD treatment, Dr. Rick Doblin; ESPN radio stars Sarah Spain and Israel Gutierrez; very durable athlete Rich Roll; pioneer of sports journalism Shelley Smith; legendary actor Ed Asner; and hundreds of others.
Impact Podcast with John Shegerian is available for listening ImpactPodcast.com, Apples iTunes, Amazon Music, Google Podcasts, Audible, libsynand as part of iHeartRadios digital broadcasting, reaching more than 120 million users.
For more information, visit ImpactPodcast.com.
View source at businesswire.com: https://www.businesswire.com/news/home/20210720006031/en/
Contact information
Media: Paul Williams, 310 / 569-0023, [email protected]
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