WHOOP unveils the bright future of wearable trackers, WHOOP 4.0 and WHOOP Body

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Photo credit: WHOOP

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WHOOP has revealed the next generation of its technology aimed at providing even more in-depth information for athletes and casual fitness enthusiasts. The company unveiled WHOOP 4.0, a smaller wearable device with even more functionality, and WHOOP Body, a smart clothing line.

One important thing: previous WHOOP bands provided an impressive level of information to users, but WHOOP 4.0 goes even further. The new technology now tracks blood oxygen levels and skin temperature. The active sensor area also features 5 LEDs – three green, one red and one infrared – 4 photodiodes and advanced algorithms.

WHOOP 4.0 is 33% smaller than the existing strap, with a five-day battery life and a new health monitor that provides heart rate, skin temperature, blood oxygen saturation, resting heart rate, heart rate variability and respiratory rate in one handy view. The upgraded battery pack is waterproof and built for charging on the go. WHOOP 4.0 is the first product in the world to incorporate Sila’s silicon anodic battery material, providing a higher energy density per cell. Users can view the remaining battery life with a quick double tap. Get a free WHOOP strap and your first month as a gift.

WHOOP Body is a new line of wearable technology that allows users to collect accurate data from different areas of their body with WHOOP 4.0. The tracker can slide into specialized compartments on clothing and areas such as calf, torso and waist.

WHOOP Body technology is available in two collections: training and underwear. These collections range in price from $ 54-110. The Training collection includes sports bras, compression tops, leggings, shorts and athletic boxers. The Intimates collection includes everyday bralettes and boxers.

Will Ahmed, CEO and Founder of WHOOP: I’ve been thinking about this technology for more than a decade and I can promise you this is the most innovative product we’ve ever launched. We have always aspired to develop wearable technology that is cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have achieved both.

WHOOP Body and the new and durable SuperKnit bands are only available in combination with WHOOP 4.0, but existing users will be the first to receive free access to the new tracker. The new products will also be available for purchase to new healthcare, government, corporate and sports customers.

Bottom Line: Now valued at $ 3.6 billion after a $ 200 million fundraising campaign, WHOOP is on a mission to expand the ways athletes can learn more about their bodies and strive to recover better. WHOOP 4.0 and the new Body line will only provide more information, making the company a strong piece in the industry.

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