L’Oréal enters into strategic partnership with climate technology company BreezoMeter to find out about exposure and skin

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CLICHY, France, December 2, 2021 – (BUSINESS WIRE) – L’Oréal announces a new multi-year research and technology partnership with BreezoMeter, one of the most innovative and accurate climate technology companies in the world. Based in Israel, BreezoMeter is a leader in the environmental information space on air quality, pollen and fires. Its primary goal is to improve the health and safety of billions of people around the world by providing accurate and actionable environmental data and insights.

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BreezoMeter Real-Time Environmental Alerts (Photo: Business Wire)

Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise in both the science of aging and the environment with the aim of developing a unique beauty exposure platform. The partnership will unveil new insights into how the environment affects skin aging and ultimately provide new services to consumers who can accompany their skin needs around the world with personalized routines and lifestyle advice.

“We are very excited to enter into this long-term strategic partnership with BreezoMeter, a world leader in air quality technology. We are committed to providing our consumers around the world with the most accurate information about their environmental exposure and how this is done. affects their skin We believe that with our expertise in the science and technology behind skin aging and augmented beauty, combined with BreezoMeter’s innovative technology platform, we can provide new personalized services and actionable advice to help combat the effects of the environment on the skin, “says Barbara Lavernos, L’Oréal’s deputy chief executive officer, responsible for research, innovation and technology.

“Strengthening our partnership with BreezoMeter, a world leader in air quality, is critical to unlocking the links between skin aging and environmental exposures, such as allergens, UV rays and pollution. This will enable us to provide new services that can bring more precise and personalized skin routines, lifestyle advice and ultimately helping people live healthier lives in every outdoor environment they live in, ”says Guive Balooch, Global Head of Research and Innovation’s Tech Incubator.

The story continues

“At BreezoMeter we are excited to continue and grow our partnership with the best beauty company in the world, L’Oréal. Their deep values ​​on science, technology and innovation are very much in line with ours on air quality and environmental sciences. We are very excited to see the two come together and bring new insights and products on the impact of the environment on skin aging, “said Ran Korber, CEO of BreezoMeter

Information about L’Oréal

L’Oréal has been dedicated to beauty for over 100 years. With its unique international portfolio of 35 different and complementary brands, the Group generated sales of € 27.99 billion in 2020 and employs 85,400 people worldwide. As a leading beauty company, L’Oréal is present in all distribution networks: mass market, department stores, pharmacies and drugstores, hairdressers, travel retail, branded retail and e-commerce.

Research and innovation and a dedicated research team of 4,000 people are at the heart of L’Oréal’s strategy, which works to meet beauty aspirations around the world. L’Oréal sets ambitious Sustainable Development Goals across the Group for 2030 and aims to enhance its ecosystem for a more inclusive and sustainable society. More information on https://www.loreal.com/en/mediaroom

About BreezoMeter

BreezoMeter improves the health and safety of billions of people around the world by providing accurate and actionable environmental data and insights. The company transforms real-time ambient intelligence into actionable information and delivers it to consumers through mobile apps, IoT smart home devices, cars and other connected experiences. Brands like Apple, Volvo and AstraZeneca rely on BreezoMeter to provide real-time air quality data to their customers, so they can make informed decisions about when to go out, how best to protect themselves, which travel routes to take and even where. to go. inhabit. BreezoMeter uses artificial intelligence and machine learning to collect and understand data from multiple sources, including more than 49,000 sensors worldwide. The result is a resolution of street-level air quality (within 5 meters) and data on pollen, pollutants and fires, in more than 100 countries.

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Contacts

Media contacts for L’OréalNoëlle CAMILLERI + 33 (0) 6 79 92 99 [email protected]

Christine BURKE + 33 (0) 6 75 54 38 15 [email protected]

Media Contact for BreezometerKieran [email protected]

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