St. Louis CITY SC MLS Team Leverages Zippin Technology First for Checkoutless Store: Retail Technology Innovation Hub

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The newest club in US Major League Soccer (MLS), St. Louis CITY SC, recently opened CITYPARK, a 22,500-seat stadium in St. Louis, Missouri. This is the first MLS stadium to offer cashless signing.

Those who watched the recent friendly match between St. Louis CITY2 and Bayer 04 Leverkusen experienced CITYPARK’s three Zippin stores, which are checkout-free and stock local favorites, grab-and-go drinks and snacks.

CITYPARK says they have seen checkout times as fast as 10 seconds.

We designed CITYPARK with a fan-facing mindset and leaned heavily toward rapidly evolving fan behaviors, says Matt Sebek, Chief Experience Officer of St. Louis CITY SC.

Our fans have told us they wanted speed without sacrificing variety. With checkout-free technology, they get both choice and convenience.

Focusing on a seamless experience builds trust in our product and gets fans back to their seats and into the action faster, which is where we want them to be.

To shop, fans tap their card to enter, get what they need, exit, and return to their seats.

Zippins AI software automatically identifies items left by the shopper using overhead cameras and sensors and charges for them accordingly.

Providing the best possible fan experience means quick access to great food and drink. It’s a win-win for the venue and the shopper, says Krishna Motukuri, co-founder and CEO of Zippin.

We’ve seen our platform change the stadium economy, which is why more and more operators are turning to Zippin. Demand continues to grow as happy shoppers leave stadiums like CITYPARK in search of the same convenience elsewhere.

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