Seoul, management of “Seoul Tech Pavilion” for the first time in the main exhibition hall of the United States “CES 2023”

[ad_1]

Management of Seoul pavilion themed “Seoul: City of Green Technology and Smart Transportation” at “CES” next year from January 5th to 8th.

Largest scale ever with Seoul Tech Pavilion, KOSTARTUP Joint Pavilion joined by over 60 major Korean companies and startups

First technology exhibition in the main exhibition hall run by a country (city) and not an enterprise Raising Seoul’s stature as a technology hub

KOSTARTUP joint pavilion composed of 3 partner institutions and 4 universities 50 startups selected and supported overall

SEOUL, South Korea, Dec. 27, 2022 /PRNewswire/ — Seoul Metropolitan Government to Operate a “Seoul Tech Pavilion” at “CES (Consumer Electronic Show) 2023”, the World’s Largest IT Exhibition to be Held for Four Days next year from January 5 (Thursday) to 8 (Sunday).

Seoul, management of Seoul Tech Pavilion for the first time at the Main Exhibition Hall of CES 2023 in the United States

They will also operate the “KOSTARTUP Joint Pavilion”, which will host over 50 startups, simultaneously for the first time.

CES is the world’s largest technology trade show held every January in Las Vegas, USA. It is a cutting-edge technology show where major global companies, such as Samsung and Google, announce their visions for the company’s future, and startups from various countries showcase the innovative technology they have developed for the global market.

Seoul is a city that was ranked 10th in global startup ecosystems by the 2022 Global Ecosystem Report released by Startup Genome, a global startup ecosystem assessment institute. It is rated as a city that possesses an outstanding startup infrastructure.

At this upcoming CES, the “Seoul Tech Pavilion” will implement innovative technology related to “mobility” and “ESG” in the main exhibit hall of the Las Vegas Convention Center (LVCC).

This is the first time that a country (city)-run pavilion will be exhibited in the main exhibition hall, which is usually an exhibition space for leading global technology companies, such as Samsung or Microsoft.

Therefore, the number of companies present and the space for the exhibition will be expanded. The “Seoul Tech Pavilion” in the main exhibition hall (LVCC) is 165, and 12 open innovation startups and major Korean companies will be present. The “KOSTARTUP Joint Pavilion” will consist of 50 outstanding Korean startups out of 473 at Eureka Park, the country and startups exhibition hall.

The story continues

As the Seoul Tech Pavilion is a platform to introduce the cutting-edge technology of Seoul’s leading innovative companies and startups to the global market and put forward a vision of Seoul that evolves with technology, it will be operated with a Theme Zone” that implements a vision towards the future and experiential elements, and a Tech Zone, which exhibits the innovative technologies of the main companies and startup partners.

In particular, a huge 3D screen (7M*3M) will be installed in the Theme Zone, which will display 4D and 3D immersive videos showing the vision for the future of Seoul. UAM, drones, self-driving cars, and eco-friendly technology are showcased using anamorphic technology, along with Seoul’s future industries evolving with the technology will be showcased with impact. Additionally, through a partnership with Caliverse, an immersive metaverse-based K-Content experience booth will be operated to offer visitors various viewpoints.

Through CES 2023, the city of Seoul aims to put forward the future image of Seoul as a technology hub under the vision of “Seoul: City of Green Technology and Smart Transportation” while simultaneously supporting the global expansion of outstanding startups.

The main themes of Seoul Pavilion at CES 2023, which are ‘Mobility’ and ‘ESG’, are key fields to achieve Seoul’s political vision and have been proposed for ‘Seoul Vision 2030’ as the strategic objectives of ‘Seoul: City of Green Technology and Intelligent Transportation.’ Seoul City is taking active steps, such as establishing a new Urban Air Mobility System (UAM) and preparing measures to implement carbon neutrality (Net Zero).

Accordingly, Seoul Business Agency (SBA), the government-funded institution of Seoul Metropolitan Government, SBA plans to showcase the innovative technology of Seoul Tech Pavilion in the fields of “Mobility and ESG” through open innovation in connection with the main companies. An open innovation program (the 6th Seoul Innovation Challenge) will be held with four leading Korean companies to jointly discover six startups possessing innovative technology in related fields, and support expansion into the global market through technical collaboration, commercialization support and the CES Joint Exhibitions.

The “Seoul Innovation Challenge” is a project to support technology research and development (R&D) in startups possessing innovative technology in new industries. SBA has partnered with Lotte Chemical and S-Oil, who are focusing on eco-friendly energy business, and Korea Aerospace Research Institute and HANCOM InSPACE, who are leaders in Urban Air Mobility (UAM) business and selected 6 outstanding startups that fit the technical tasks presented by each company.

Previously, SBA established a cooperation system with Seoul Digital Foundation and Korea Institute of Startup & Entrepreneurship Development under the Ministry of SMEs and Startups, for the composition and operation of the KOSTARTUP Joint Pavilion. Through the Seoul City-Ministry of SMEs and Startups joint pavilion, established for the first time at CES through the conclusion of a trilateral agreement, the selection of outstanding startups will be expanded to 50 companies, and systematically integrated services will be provided.

The exhibition areas for the top startups selected by the KOSTARTUP Joint Pavilion are mobility, bio/healthcare, ESG, manufacturing and data. The joint pavilion is expected to attract more attention in Eureka Park with the scale of integration and expansion than the previous year.

Selected companies will receive integrated one-stop services, from pre-consultation for CES, on-site exhibition and interpretation, IR presentations and follow-up management. In particular, a consulting training was conducted to receive the Innovation Award given to companies possessing innovative technology and aesthetic design at CES. With this, 17 companies managed to win the CES 2023 Innovation Award.

In addition, SBA has signed separate partnerships with the business groups of 4 universities (Kyunghee, Kookmin, Sogang, Chung-ang) and the Korea Institute of Startup & Entrepreneurship Development to provide effective support for the exhibition. 50 university student supporters were also selected for close local support to the 50 exhibiting companies of the KSTARTUP Joint Pavilion.

Selected undergraduate students will be matched 1:1 with startups in their desired fields and will be educated in advance about the corresponding companies to enhance their understanding of these companies. In addition to exhibition preparation and on-site interpretation, these measures should also support the companies’ commercial communication.

Hyunwoo Kim, CEO of Seoul Business Agency (SBA), said, “While we intend to put forward a future vision of Seoul evolving with technology with the world’s largest IT exhibition, CES, as the stage, we also intend to actively support the expansion of innovative startups, leading Seoul’s startup ecosystem, in global markets.”

cision

View original content to download media: https://www.prnewswire.com/news-releases/seoul-operating-the-seoul-tech-pavilion-for-the-1st-time-at-main-exhibition- hall-of-ces-2023in-us-301710270.html

SOURCE Seoul Business Agency

[ad_2]