5 new AI tools and why they matter to marketers

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After GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon has entered the AI ​​race, and Quora wants to create the universal AI messaging client . Here are the latest updates to Generative AI and what they mean for marketers.

1. Google

On March 21, Google launched the long-awaited Bard chatbot for select users in the US and UK. The technology works similar to competitors Bing Chat and ChatGPT, users can give suggestions or questions to the technology and it will generate responses in seconds.

Why it matters: After a disappointing implementation, many believe Google’s release of Bard was rushed so it could keep pace with Microsoft and OpenAI. Its chatbot-driven search could follow suit, potentially also hurting publishers by disincentivising users to visit websites.

2. Amazonia

Not to be outdone by Microsoft and Google, Amazon released its AI tool, Bedrock, in mid-April. Now, Amazon customers have access to a variety of AI models, including Amazon Web Services’ proprietary language models, collectively called Titan; language models developed by the startups AI21 and Anthropic (backed by Google); and the launch stability AI model for converting text to images. The tools can be used to generate content, turn text into images, and help deliver search results.

Why it matters: The company says it’s really concerned about accuracy and about making sure its AI models produce high-quality responses. If Amazon can build a more reliable system, it could gain an edge over competitors like Microsoft and Google.

3. Quora

Quora jumped on the generative AI train by launching its AI-powered chatbot, Poe, on February 3. The app offers access to a variety of generative AI solutions, including ChatGPT and GPT-4; Anthropics bots Claude Plus and Claude Instant; Wise; and Dragonfly. Users can chat with any of six bots, each of which has different strengths and weaknesses. Claude Instant, for example, is better for creative writing, but Sage and ChatGPT are better for languages ​​other than English.

Why it matters: Being agnostic of chatbots and providing a handful of solutions rather than just one, Poe is a one-stop shop for marketers, which could help it become the universal AI messaging client its creators hope it will be.

4. Canva

Canva released a set of AI-powered design tools on March 23 to help streamline the content creation process. Magic Design offers users a curated selection of custom templates, while the Canva Assistant provides image and layout recommendations. Other AI-powered tools include Beat Sync, which automatically matches video footage to a soundtrack; Translate, which can translate text in drawings into over 100 different languages; and Magic Write, which creates content from a prompt in seconds.

Why it matters: The new Canvas tools can help marketers in a time when budgets are tight and resources are tight. Content creation is one of the many places where AI can lend a hand to marketers so they can focus on tasks that require a human touch.

5. Mailchimp

Mailchimp is testing the beta version of its email content builder, a tool that uses OpenAI’s GPT technology to create content that marketers can drag and drop into emails. The tool can suggest text based on your industry, the purpose of your email campaign, or a sample of past marketing material. Marketers can also make suggestions for getting the tone and copy you want.

Why it matters: This tool can help marketers create more personalized and effective email marketing campaigns, which can drive audience engagement and retention.

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