Zomato Responds to Criticism of Hrithik Roshan and Katrina Kaif’s Viral Ads

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Zomato ads | Photo credit: YouTube

Highlights Zomato’s commercials featuring Hrithik Roshan and Katrina Kaif have been criticized online for being “deaf in tone”. The food aggregator responded to criticism and explained the “goals” of the campaign. “by people

Zomato issued a statement in response to negative comments on the company’s latest commercials featuring Katrina Kaif and Hrithik Roshan. The food aggregator addressed the problems raised by Internet users.

The two commercials featuring Katrina and Hrithik have a similar premise. In one of them, when the delivery man rings the bell at the customer’s house, he is surprised to see Hrithik Roshan opening the door. The actor asks him to wait for a selfie while he retrieves his phone from inside. The delivery partner is happy to wait for their phone to ring, informing them of the next order they need to deliver. He leaves without clicking on a selfie with Hrithik.

The ad featuring Katrina runs along the same lines, except that she asks the delivery partner to wait for a piece of her birthday cake.

The campaign is called ‘Har Customer Hai Star’.

The ads have been criticized on social media for being “deaf” and deflecting the problem of poor working conditions for food delivery staff. Many also pointed out how the food aggregator was spending money on celebrities instead of paying fair wages to their delivery partners. Some suggested that the ads pointed out that delivery partners didn’t even have a minute to rest between deliveries.

Responding to criticism, Zomato said: “These commercials were conceptualized 6 months ago (long before any social media gossip around workers’ pay / working conditions) and were shot 2 months ago.”

The company then explained the “goals” of the campaign: “to make delivery partners the hero of advertising, stress that we must speak with respect to delivery partners, raise the level of dignity associated with a partner’s work. delivery, demonstrate the pride that most of our delivery partners serve our customers and repeat that every customer is a star to us and no less than Hrithik or Katrina. “

The statement added: “We believe our ads are well intentioned, but unfortunately have been misinterpreted by some people.”

However, ads are always criticized, with one user saying, “Your ad was callous and in bad taste and you should remove them ASAP if you really care about the comments.” “

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