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“Black Panther” US actor Michael B. Jordan announced on Wednesday that he would rename his recently launched rum “Jouvert” after Caribbean nationals accused him of cultural appropriation. Jouvert – which in Creole refers to dawn – is the name of the official first day of Carnival festivities in Trinidad and Tobago and elsewhere in the Caribbean, with its origins in the end of slavery there.
On his Instagram page on Wednesday, Jordan, 34, apologized, saying he never intended to offend or hurt a culture he hoped to celebrate instead. The last few days have been a lot of listening. Lots of learning and engagement in countless community conversations, ”he wrote. “We hear you. I hear you and I want to be clear that we are renaming. “
Since the launch of Jordans rum this weekend, Caribbean nationals including Trinidad-born rapper Nicki Minaj have taken to social media to demand a name change. I’m sure MBJ didn’t intentionally do something he thought people in the Caribbean would find offensive, but now that you know about it, change the name and keep thriving and good, she wrote in an Instagram post.
(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
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