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YouTube is experimenting with a new, cheaper subscription tier in Europe called “Premium Lite,” which offers ad-free viewing except for other YouTube Premium features.
First discovered by a user on ResetEra and later confirmed by Google, the “Lite” plan means users who aren’t interested in offline or background downloads can enjoy YouTube videos on the web and mobile app without being interrupted by ads.
A YouTube spokesperson told The Verge:
“In the Nordic and Benelux countries (excluding Iceland), we are testing a new offer to give users more choices: Premium Lite costs €6.99 per month (or local equivalent per month) and includes ad-free YouTube videos.”
The standard YouTube Premium plan costs around €11.99 / £11.99 per month in Europe and $11.99 in the US, and includes ad-free viewing on the web, mobile apps, smart TVs and consoles, as well as listening to YouTube music without ads. Background playback and offline downloads.
As The Verge notes, the “Lite” option costs about 60% of the price of the Premium plan but offers only a quarter of the features. However, YouTube says the subscription plan is still in beta, and that it could still roll out more plans to gauge user feedback.
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