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Lil Nas X raises the bar on the music video as he is well behind bars on his latest single.
The rapper released the video for “Industry Baby” on Friday and it’s packed with creative visuals: Lil Nas X is locked in the slammer after the judge, played by himself, found him guilty of being gay.
Lil Nas X opens the song, produced by songwriting duo Take a Daytrip and Kanye West, with not-so-humble bragging about his Grammys and platinum plaques. In the chorus, he explains how he proves his naysayers wrong with every song he releases: “I’m not lost since I started, yeah / Funny how you said it was the end, yeah / So I went to have it done again, Yeah. “
The accompanying video for the single features Lil Nas X in a dark prison cell, uniquely decorated by his two shiny golden gramophones he won for “Old Town Road” in 2019 and his framed platinum plaque for his single “Montero”.
Lil Nas X is releasing a new single “Industry Baby”.
Before we introduce ourselves to his inmate accomplice Jack Harlow, who is featured in the song, we take a dance break with the 22-year-old rapper and his other inmates, all completely naked (but censored), in the prison shower room, offering 8 full counts and floor dances with loot pops.
The rest of the video follows with a plot planned and executed by Harlow and the “Montero” teaming up to get out of the institution so they can continue to conquer the world of music as newbies or babies. Of the industry.
More: Lil Nas X among 2,300 invited to join Recording Academy’s diverse new class of voters
The rapper’s fictitious jail sentence and the video’s backstory were prefaced in a two-minute teaser released on Monday.
Lil Nas X wore multiple disguises in the teaser to play the roles of judge, defendant, prosecutor and juror as “Old Town Road” rapper stood on trial, a reference to the real legal battle he faced with Nike after releasing. a personalized Satan shoe.
‘Montero’ controversy: Lil Nas X’s images of Satan anger parents. But advocates say critics miss the point.
The story continues
Footwear recall: Lil Nas X’s Satan shoes voluntarily recalled in Nike lawsuit settlement
“It’s more than shoes. Mr. Nas X, are you gay?” asks the self-proclaimed prosecutor in the promotional video.
“What does that have to do with shoes?” Lil Nas X responds.
The prosecutor then reformulates the question: “Does your mom know that you are gay?”
The courtroom urged the 22-year-old rapper to respond and the rapper finally said “yes.” The judge sentences Lil Nas X to five years in “Montero State Prison”.
“Industry Baby” is the second single from Lil Nas X’s highly anticipated album “Montero”. The project’s release date has not yet been announced.
Lil Nas X Uses Platform To Support LGBTQ Community, The Bail Project
Lil Nas X has opened up about his sexuality, especially after releasing his controversial song “Montero (Call Me By Your Name)” in March. The video for “Montero” included sexually explicit biblical and satanic images, which received negative reactions, especially from parents and religious people.
But others praised his celebration of homosexuality and Lil Nax X for embracing his gay identity.
He responded to criticism on social media at the time: “I spent all my teenage years hating myself because of the (expletive) yall preached that would happen to me because I was gay,” he said. written on Twitter. “So I hope you’re crazy, stay crazy, feel the same anger you teach us to have towards ourselves.”
Another way the rapper is making his voice heard is by partnering with The Bail project to launch the “Bail X Fund”. The organization is dedicated to collecting and recycling bond money for those in need. Lil Nas X announced the fund alongside the release of “Industry Baby”.
“Music is my way of fighting for liberation. It is my act of resistance. But I also know that true freedom requires a real change in the way the criminal justice system works. Starting with a cash bond,” the rapper wrote on the donations page.
“It’s not just theoretical for me. It’s personal. I know the pain incarceration brings to a family. And I know the disproportionate impact of the cash bond on black Americans,” he said. -he adds.
“Let’s bring people home and fight for freedom and equality.”
More: Song Lil Nas X, Video Talks about Wider Acceptance Issue in Religion, Church
New music: Fans praise Lil Nas X’s ‘Montero’ music video for shameless homosexuality
Contributor: David Oliver
This article originally appeared on USA TODAY: Lil Nas X ‘Industry Baby’ Shuts Down Critics, Celebrates Her Sexuality
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